Why "Pregnancy Safe" Isn’t the Right Claim

Why "Pregnancy Safe" Isn’t the Right Claim

When it comes to product safety for expectant mothers, it’s not as simple as “safe” or “unsafe.” The complexities involved—such as data gaps, evolving research, and ethical constraints in testing—mean that absolute safety is often challenging to determine, especially for a vulnerable group like pregnant women.

The Research Foundation Behind Sorette’s Seal of Approval

Sorette’s Seal of Approval is grounded in a robust research framework that draws on global regulatory standards and the expertise of scientists and toxicologists. This ensures our standards are up-to-date, thorough, and adapted to the unique sensitivities of motherhood.

The No-Go List™: An Evolving Standard

Our No-Go List™ is a dynamic, ever-evolving set of prohibited and restricted substances that grows with ongoing research containing over 26,000 chemicals. It addresses known or suspected hazardous chemicals that may impact maternal or fetal health, covering:

  • Reproductive Toxicity
  • Developmental Toxicity (including Neurotoxicity)
  • Carcinogenicity, Neurotoxicity, Mutagenicity, and Endocrine Activity

The list is inclusive of regulations from entities like the EU SVHC, EU Annex II, EU GHS Annex 6, CA Prop 65, EPA, NIH, and more. Working alongside leading toxicologists and our Scientific Advisory Board, we update this list to reflect the latest scientific insights, ensuring we set the highest standard for product safety.

Key Factors in Our Safety Vetting Process

Sorette’s product vetting focuses on the following:

  • Health Hazards: Including risks related to reproductive toxicity, developmental toxicity, carcinogenicity, neurotoxicity, mutagenicity/genotoxicity, and endocrine activity.
  • Hormone Disruptors: Avoiding chemicals that can interfere with maternal and fetal health.
  • Allergens: Identifying potential allergens to reduce sensitivities that may arise during pregnancy.

Expert Collaboration

To refine our standards, Sorette collaborates with toxicologists, women’s health experts, and chemical management professionals. Our partnership with Novi Connect enables us to cross-reference ingredient lists against the No-Go List™, ensuring that only products meeting our high standards receive the Sorette Seal of Approval.

In short, Sorette’s approach is built on transparency, science, and a commitment to mothers—ensuring a safer journey without oversimplifying safety claims.