At Sorette, we believe in empowering women with transparency, knowledge, and science-backed standards—especially when it comes to the cosmetics and skincare products they use throughout their motherhood journey. Whether you’re looking for a trusted option during pregnancy, postpartum, or beyond, our mission is to provide rigorously vetted products that align with the highest safety and performance standards.
When it comes to color cosmetics, not all colorants are created equal.
Understanding Colorants in Beauty
What are colorants in cosmetics?
Colorants are used in lipsticks, foundations, eyeshadows, blushes, and other makeup products to create vibrant shades. They fall into two categories:
- Pigments (not water-soluble)
- Dyes (water-soluble)
Colorants can be naturally derived (from minerals, plants, or insects) or synthetically made to improve stability, performance, and safety.
Are natural colorants always a safer option?
Not necessarily. Historically, mineral-based pigments (such as iron oxides and ultramarines) were widely used, but many contained trace amounts of heavy metals like lead and arsenic. While synthetic alternatives were developed to provide greater stability and purity, some—such as coal-tar-derived colors—have raised concerns and are now heavily regulated or prohibited.
At Sorette, we take a science-backed approach—balancing both naturally derived and synthetic colorants while prioritizing ingredient safety, performance, and transparency.
Sorette’s Approach: A Safer Standard for Colorants
Sorette’s colorant policy is based on a rigorous screening process that prioritizes health, performance, and long-term safety.
✔ We approve both natural and synthetic colorants based on scientific research, performance, and third-party testing.
✔ We require independent heavy metal testing for all naturally derived pigments.
✔ We prohibit outdated or high-risk synthetic dyes, such as those derived from coal tar.
✔ We carefully vet lake pigments, which offer stability and rich color payoff, ensuring they meet strict purity and safety requirements.
✔ We go beyond regulatory guidelines, working with brands that exceed global safety standards (e.g., FDA, EU, Prop 65).
At Sorette, we never assume that "natural" means safer, nor do we dismiss synthetic alternatives outright. Instead, we evaluate each ingredient based on scientific research, independent testing, and regulatory compliance.
What This Means for You
When shopping for color cosmetics at Sorette, you can trust that every product has been vetted for transparency, safety, and performance.
- We take the guesswork out of ingredient safety.
- We ensure vibrant, long-lasting color without unnecessary risks.
- We support innovation in clean color cosmetics while maintaining strict standards for quality and testing.
The beauty industry is still evolving, but Sorette is leading the way in setting a higher standard for safer, science-backed beauty products.
Final Thoughts: Raising the Standard in Clean Color Cosmetics
Sorette is pioneering a new approach to non-toxic beauty by ensuring that every ingredient in our approved products meets rigorous safety, transparency, and performance criteria.
By balancing both naturally derived and synthetic colorants while requiring strict third-party testing, we provide a safer option for women in every stage of motherhood.
Whether you’re looking for trusted lipsticks, non-toxic blush, or clean beauty essentials, Sorette is your go-to source for science-backed, performance-driven products.
💡 Want to learn more? Explore our Sorette Approved™ products and shop with confidence, knowing that ingredient safety and transparency are at the heart of everything we do.
