Our Standards

Our Seal of Approval
For your peace of mind

What is the No-Go List™?

The No-Go List™ for Sorette's Seal of Approval for personal care products is defined as a list of prohibited and restricted substances that evolves with our ongoing research and ingredient analysis around known hazardous or suspected hazardous chemicals. These substances relate to endpoints such as (but not limited to): Human Health: Reproductive Toxicity, Developmental Toxicity (including Developmental Neurotoxicity), Carcinogenicity, Neurotoxicity, Mutagenicity/Genotoxicity, and Endocrine Activity.

We work with two premier toxicologist partners to build and maintain our No-Go List™ and have the guidance and backing of our process through our Scientific Advisory Board.

Using our robust dataset, we work with our partner, Novi Connect, to ingest a brand’s full ingredient list and cross reference it to our No-Go List™. We also work with our Chemical Management team for support and guidance as we continuously evolve our strategy for screening chemicals and formulations for acceptability using existing and emerging chemical hazard data.

This comprehensive approach underscores Sorette's commitment to providing trusted options for consumers, particularly for expecting mothers, who seek transparency and reliability in their products.

*Sorette does not guarantee that the products are “100% free” from specified ingredients since trace contaminants are possible.

We are mom-founded and research-backed. We want what’s best for our family and for yours.

Some chemicals you’ll never see as ingredients on Sorette...

  • Phthalates

    Often found in cosmetics and personal care items, phthalates are linked to hormonal imbalances and reproductive issues. We steer clear of these to ensure the products you use are safe for every stage of motherhood.

  • Triclosan

    Commonly used in antibacterial products, triclosan can disrupt thyroid function and contribute to antibiotic resistance. We prioritize your hormonal health and the environment by avoiding this compound.

  • Avobenzone

    Although a common UVA filter in sunscreen, avobenzone can degrade in sunlight and potentially release free radicals, which might harm the skin. We prioritize sun care options that are effective yet gentle and safe.

  • Hydroquinone

    Traditionally used in skin lightening treatments, hydroquinone raises concerns due to its potential for causing skin irritation and its link to carcinogenic effects. Moreover, there's a risk of it affecting fetal development when used during pregnancy. At Sorette, we prioritize your skin's health and your baby's safety by selecting products free from hydroquinone, ensuring that beauty and care come with no compromises.

  • Retinol

    While praised for their anti-aging properties, retinol may pose suspected risks during pregnancy, including potential harm to the developing fetus. We opt for alternatives at Sorette.

  • PFAS (Per- and Polyfluoroalkyl Substances)

    These chemicals are persistent in the environment and linked to a wide range of health issues, including cancer and immune system effects. Our selection excludes products with intentionally-added PFA for your health and the planet.

  • Oxybenzone

    Found in many sunscreens, oxybenzone is a concern due to its potential to disrupt hormone levels and contribute to coral reef bleaching. We advocate for physical sunblocks and alternative ingredients for you and the environment.

  • Parabens

    Widely used as preservatives, certain parabens mimic estrogen in the body, potentially leading to hormonal imbalances and reproductive concerns. Our commitment to your well-being means choosing products without this compound group.