What does your "Seal of Approval" mean?
Sorette's Seal of Approval for personal care products is defined as products that are formulated without any of the prohibited substances and within the limits of the restricted substances parameters listed on our comprehensive, research-backed No-Go List™. Sorette's Seal of Approval applies to individual products, not brands as a whole.
Our Standards For Non-Personal Care Products
At Sorette, we take pride in offering the highest quality and most supportive products for every stage of motherhood. We carefully select brands that share our commitment to excellence. Shop with ease, knowing you can find everything you need in one convenient place, allowing you to focus on what truly matters – your growing family.
Our Seal of Approval Mission
Our mission is to connect women with products they can trust. We believe it is crucial that women don't feel lost or confused when selecting products during this profoundly pivotal and crucial life stage.
Everyone's Pregnancy is Unique
Disclaimer: As pregnancy affects everyone differently and everyone's medical history is unique, we advise checking with your doctor before beginning the use of any products if pregnant, nursing, or planning to become pregnant.
What is the No-Go List™?
The No-Go List™ for Sorette's Seal of Approval for personal care products is defined as a list of prohibited and restricted substances that evolves with our ongoing research and ingredient analysis around known hazardous or suspected hazardous chemicals. These substances relate to endpoints such as (but not limited to): Human Health: Reproductive Toxicity, Developmental Toxicity (including Developmental Neurotoxicity), Carcinogenicity, Neurotoxicity, Mutagenicity/Genotoxicity, and Endocrine Activity.
We work with two premier toxicologist partners to build and maintain our No-Go List™ and have the guidance and backing of our process through our Scientific Advisory Board.
Using our robust dataset, we work with our partner, Novi Connect, to ingest a brand’s full ingredient list and cross reference it to our No-Go List™. We also work with our Chemical Management team for support and guidance as we continuously evolve our strategy for screening chemicals and formulations for acceptability using existing and emerging chemical hazard data.
This comprehensive approach underscores Sorette's commitment to providing trusted options for consumers, particularly for expecting mothers, who seek transparency and reliability in their products.
*Sorette does not guarantee that the products are “100% free” from specified ingredients since trace contaminants are possible.
We are mom-founded and research-backed. We want what’s best for our family and for yours.
Did you know?
That everyday products like personal care items, cleaning agents, and even food packaging may contain substances called endocrine disruptors?
Research published in the National Center for Biotechnology Information suggests that these compounds can interfere with the body's endocrine system, potentially impacting fertility, puberty development, and increasing the risk of certain cancers (Brown, D.R., 2008).
Did you know?
Certain parabens, found in many products, could be impacting your hormonal health and fertility, with larger parabens posing more significant risks.
Research highlights how certain parabens can alter the function of estrogen and testosterone, potentially leading to shorter menstrual cycles and affecting reproductive health. One study involving 500 couples revealed that high paraben levels in women were linked to longer conception times, suggesting a connection between specific parabens and diminished ovarian reserve (Smarr 2016).
Did you know?
Parabens, common in many products, have been detected in cord blood, placental tissue, and more, raising concerns for pregnant women.
One study reveals that high paraben levels in pregnant mothers can lead to preterm births and lower birth weights (Kolatorova 2018). Furthermore, a link has been found between parabens and gestational diabetes, highlighting the potential for altered insulin sensitivity (Geer 2017).
Some chemicals you’ll never see as ingredients on Sorette...
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Phthalates
Often found in cosmetics and personal care items, phthalates are linked to hormonal imbalances and reproductive issues. We steer clear of these to ensure the products you use are safe for every stage of motherhood.
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Triclosan
Commonly used in antibacterial products, triclosan can disrupt thyroid function and contribute to antibiotic resistance. We prioritize your hormonal health and the environment by avoiding this compound.
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Avobenzone
Although a common UVA filter in sunscreen, avobenzone can degrade in sunlight and potentially release free radicals, which might harm the skin. We prioritize sun care options that are effective yet gentle and safe.
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Hydroquinone
Traditionally used in skin lightening treatments, hydroquinone raises concerns due to its potential for causing skin irritation and its link to carcinogenic effects. Moreover, there's a risk of it affecting fetal development when used during pregnancy. At Sorette, we prioritize your skin's health and your baby's safety by selecting products free from hydroquinone, ensuring that beauty and care come with no compromises.
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Retinol
While praised for their anti-aging properties, retinol may pose suspected risks during pregnancy, including potential harm to the developing fetus. We opt for alternatives at Sorette.
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Oxybenzone
Found in many sunscreens, oxybenzone is a concern due to its potential to disrupt hormone levels and contribute to coral reef bleaching. We advocate for physical sunblocks and alternative ingredients for you and the environment.
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Parabens
Widely used as preservatives, certain parabens mimic estrogen in the body, potentially leading to hormonal imbalances and reproductive concerns. Our commitment to your well-being means choosing products without this compound group.
