Our Mission
Prioritizing and protecting
your peace of mind.
At Sorette we connect you with trusted products,
so you can feel more present, positive, and confident during your pregnancy and throughout motherhood.
Our Values
Research.
We carefully evaluate every product on Sorette based on the latest scientific thought leadership. We adhere to our comprehensive No-Go List™ which was created in partnership with leading toxicologists and framework backed by our Scientific Advisory Board.
Integrity.
We partner with trusted products, only after each individual product's ingredients successfully passes through our screening process. Transparency is paramount to us. We are involved in one of the most important stages of woman’s life and take it seriously.
Education.
We believe an educated mom is an empowered mom. We are committed to empowering our consumers by providing them with knowledge on how to make safer choices for themselves and their families.
Empathy.
We aim to ease the journey for moms-to-be by simplifying ingredient scrutiny and research. We understand the emotional journey of motherhood and are committed to providing compassionate support, fostering shared experiences and guidance.