About Sorette About Sorette

About Sorette

An independent Seal of Approval program supported by content and curated discovery — helping you choose with clarity, not guesswork.

Sorette is a product standard and content platform that evaluates products with a level of transparency most consumers can’t access, so they can shop with confidence.

Founded by Lanning Ardente during her first pregnancy, Sorette was born from a simple realization: the moment you start paying closer attention to ingredients, labels, and claims, it becomes very hard to know what actually meets a higher bar. That awareness may begin in motherhood, but it doesn’t stop there.

Sorette exists to bring clarity to that complexity.

We independently evaluate products across personal care and baby using expert-informed Sorette standards rooted in ingredient transparency and disclosure across manufacturing and supply chain. Products that meet our criteria earn the Sorette Seal of Approval, a mark of credibility designed to replace guesswork with confidence.

Our Sorette Seal of Approval makes it easy to discover products that already meet the bar, right when decisions are being made. No fear-based claims. No “clean” buzzwords. No false absolutes. Just clearer standards and a better way to shop.

Let us introduce you to our Scientific Advisory Board

Nan Du, MD, MPH

Nan Du, MD, MPH

Board-Certified Pediatric Gastroenterologist

WHY ARE YOU EXCITED ABOUT SORETTE?
I’m excited to partner with Sorette to help families have another resource when considering infant formula. There is so such noise and conflicting information out there, and I’m passionate about helping simplify that conversation so parents can feel more confident about the choices they are making for their infants.

Dr. Du is an assistant professor at Harvard Medical Schol and a pediatric gastroenterologist at Boston Children’s Hospital. She has a master’s in public health on clinical effectiveness, with a focus on environmental toxin exposures, health services research and large databases. Her research focuses on celiac disease, early infant nutrition, and the unintended consequences of gluten-free diets, including heavy metal exposure and food insecurity.

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Elizabeth Baron, LMHC

Elizabeth Baron, LMHC

LMHC and Psychotherapist Specializing in Maternal Mental Health.

"I am thrilled to join the Sorette team and to finally be able to share one trusted resource with my patients, friends and colleagues. Becoming and being a parent can be so overwhelming. Sorette is exactly what moms need to alleviate some overwhelm and anxiety, and to feel more confident and empowered no matter where they are in their motherhood journeys."

Elizabeth Baron is a licensed mental health counselor (LMHC) and
psychotherapist who specializes in maternal mental health. She received her
master’s degree in counseling psychology from Columbia University’s Teachers
College and has extensive clinical experience in supporting women in all stages
of their motherhood journeys— from preconception and pregnancy, through
postpartum and parenting.

She began her career as a therapist at The Motherhood Center of NYC, where
she developed her expertise in Perinatal Mood and Anxiety Disorders (PMADs). In 2020 she started her own private practice to help women navigate their experiences into and through motherhood.
Elizabeth is also the founder of With Elizabeth, a digital platform dedicated to
building community through expert-led education, interactive group sessions, and
strategic partnerships with other brands and specialists. She has been a featured
guest at numerous organizations, including UJA-Federation of New York,
financial services firm Lazard, Poppyseed Health, Hatch, and Little Spoon.

She has also been interviewed on the podcasts We Met at Acme, Her Move, and
Talking with Tata. Through her meaningful work as a therapist and an advocate, Elizabeth’s mission
is two-fold: to support women through perinatal and parenting challenges, and to
destigmatize – on a global scale – maternal mental health issues.

She has also been interviewed on the podcasts We Met at Acme, Her Move, and
Talking with Tata. Through her meaningful work as a therapist and an advocate, Elizabeth’s mission
is two-fold: to support women through perinatal and parenting challenges, and to
destigmatize – on a global scale – maternal mental health issues.

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Shieva Ghofrany, MD

Shieva Ghofrany, MD

Board-Certified OB-GYN

"Sorette's mission is deeply aligned and synergistic with what I aim to do every day—help people respond and make better choices through PREEMPTIVE knowledge! "

Dr. Shieva Ghofrany, MD FACOG, brings over two decades of expertise in obstetrics and gynecology, practicing at Coastal Obstetrics & Gynecology in Stamford since 2003. With a bachelor's degree from Georgetown University and medical training at Tel Aviv University/Sackler School of Medicine, she completed her residency at Stamford Hospital/Columbia University.

Dr. Ghofrany's intimate understanding of women's health stems from her personal experiences, including battling ovarian cancer in 2016 and navigating pregnancy, miscarriages, and weight loss surgery. Her dedication to empowering women extends beyond her practice, reflected in her media presence and co-founding of "Tribe Called V," an online platform focused on enhancing women's health knowledge and reducing anxiety. As a respected authority in the field, she serves on advisory boards and as Board President for T.E.A.L., an ovarian cancer non-profit, all driven by her commitment to improving women's well-being.

Find her at https://www.drshievag.com/ and on Instagram @drshievag InstagramYouTubeTiktok.

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Pavani Gonnabathula, Ph.D

Pavani Gonnabathula, Ph.D

Clinical Pharmacology, Toxicology & Regulatory Expert

WHY ARE YOU EXCITED ABOUT SORETTE?
"I’m excited about Sorette because it brings together science, transparency, and thoughtful curation in a way that helps families make more confident decisions. In categories like baby care, skincare, and nutrition where trust matters deeply, Sorette is creating a clearer, more evidence-informed standard.”

Dr. Pavani Gonnabathula is a clinical pharmacologist and toxicologist with more than a decade of experience across pharmacokinetics, toxicology, and model-informed product evaluation. Her background includes research roles at the U.S. FDA and CDC, as well as current work in PBPK/PBTK, PK/PD, safety-focused scientific assessment, and regulatory support. She brings deep expertise in maternal, pediatric, and developmental health-related evaluation, with a strong focus on translating complex science into clear, evidence-based guidance that supports safer and more informed decisions for families.

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Jillian Greeves, RD, LDN,  MPH

Jillian Greeves, RD, LDN, MPH

Integrative and Functional Registered Dietitian

“ I'm so excited to have ONE trusted space to send all of my clients and women in my community for safer pregnancy products! “

Jillian Greaves MPH, RD, LDN is a Functional Dietitian and Women's health Specialist and the owner of Jillian Greaves Functional Nutrition & Wellness, an integrative and functional nutrition practice based in Boston, MA that serves clients globally via virtual services.

Jillian has a Bachelor’s of Science in Human Nutrition & Dietetics from the University of Massachusetts Amherst and a Master’s in Public Health Nutrition from Tufts University. She completed her Dietitian Training at the University of Michigan and has advanced training in Functional Nutrition.

Jillian and her team specialize in women’s health, with an emphasis on fertility, PCOS, hormones, and digestive health. She’s best known for her “whole health” approach, which leverages the power of advanced lab testing, personalized nutrition, supportive lifestyle strategies, targeted supplements, and mind body techniques to effectively support women in her practice.

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Carmen Messerlian, PhD, MS, BS

Carmen Messerlian, PhD, MS, BS

Professor of Reproductive Epidemiology at Harvard TH Chan

“I am absolutely thrilled to collaborate with Sorette in our shared mission to foster a safer, healthier environment for families, expanding access to scientifically endorsed products that adhere to the highest standards."

Dr. Messerlian, a renowned professor of environmental and reproductive epidemiology at Harvard Chan School of Public Health, is dedicated to creating a healthier future by researching how environments affect fertility and pregnancy. She founded Vie, a digital therapeutic using AI for personalized fertility care. Dr. Messerlian is an NIH-funded scholar and public health advocate, serving on the EPA's Scientific Advisory Board and advocating for policy changes to reduce exposure to harmful chemicals. With 90+ scientific publications, she mentors students at Harvard and MIT. Her credentials include a BS in nursing, PhD in epidemiology, and an MS in public health. She holds faculty positions at Harvard and Massachusetts General Hospital Fertility Center and is an Adjunct Professor at McGill University.

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Heather D. Rogers, MD 

Heather D. Rogers, MD 

Double-Board Certified Dermatologic Surgeon 

Why are you excited about Sorette?
“I joined the Sorette team because I want to help women make better choices, not just for themselves, but for their families as as they navigate the complex world of skin care.”

Dr. Rogers is a double-board certified dermatologic surgeon and the founder of Doctor Rogers Skin Care. She practices procedural & cosmetic dermatology full-time at Modern Dermatology in Seattle & maintains a strong online presence that emphasizes education about all things skin. Her expertise derives from her training at Stanford, Univ. of Washington & Columbia plus two decades of ongoing clinical experience.

Her loyal following appreciates her unbiased candor & real world experience on the latest innovations in the industry. She stands apart as an unsponsored, unendorsed, accurate source of information stemming from her vast clinical experience & research. She is a trusted expert for beauty editors with regular features in national press including New York Times, Vogue, Allure, Cosmopolitan, GQ & many others. She won Top Cosmetic Dermatologist "Iron Surgeon '' by the American Society for Dermatologic Surgery in 2023, faculty at the University of Washington Department of Medicine and lectures nationally. She is also a fan favorite on podcasts where the long format allows time for her to dive deep into complex questions with candor & humor. Notable podcast appearances in 2023 include The Blonde Files, Skincare Anarchy & We Gotta Talk.


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Lora Shahine, MD

Lora Shahine, MD

Lora Shahine, MD

“ I am excited to work with Sorette to help make finding safer products easier! “

Dr. Lora Shahine, reproductive endocrinologist at Pacific NW Fertility and Clinical Assistant Professor at the University of Washington in Seattle, completed her fellowship in reproductive endocrinology at Stanford University and residency in obstetrics and gynecology at the University of California in San Francisco. She is dedicated to educating and advocating for increased awareness of infertility, miscarriage, and the impact on environmental toxins on health through an active social media presence, teaching, clinical research, her blog, Baby or Bust Fertility podcast, and books including best-selling, Not Broken: An Approachable Guide to Miscarriage and Recurrent Pregnancy Loss. 

Find her at www.drlorashahine.com and @drlorashahine InstagramYouTubeTiktok.

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Dr. Molly Wanner, MD

Dr. Molly Wanner, MD

Board-Certified Dermatologist

Why are you excited about Sorette?
“My patients want guidance on how to best care for their skin and their baby during pregnancy.”

Dr. Wanner is an assistant professor at Harvard Medical School and a Cosmetic and Laser Dermatologist at Massachusetts General Hospital. She is first and foremost a physician and has been caring for patients for over 15 years with over 20,000 patient visits.

Additionally, Dr. Wanner has extensive experience in Cosmeceuticals. She is co-author of numerous scientific publications and the Comprehensive Textbook of Cosmetic Dermatology. She was elected by her peers to serve on the ASLMS Board of Directors and is an active member of Scientific Advisory Boards.  Her research is focused on Cosmeceuticals as well as Laser and Energy Based Devices.

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Nan Du, MD, MPH
Elizabeth Baron, LMHC
Shieva Ghofrany, MD
Pavani Gonnabathula, Ph.D
Jillian Greeves, RD, LDN,  MPH
Carmen Messerlian, PhD, MS, BS
Heather D. Rogers, MD 
Lora Shahine, MD
Dr. Molly Wanner, MD
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Our Values 

What we stand for. What we stand behind.

Radical Transparency

We require a level of transparency from brands that allows us to evaluate their products. We then make our standards, process, and decisions visible—so trust is built on clarity, not assumptions.

Education That Empowers

We turn research and standards into clear, accessible guidance that supports confident, informed decision-making.

Thoughtful Support

We offer context, nuance, and direction—meeting people where they are without fear-based framing or judgment.

Research-Led Standard

Our work is grounded in research and expert insight, continually revisited as science and formulations evolve.

Sorette began with a question I couldn’t stop asking when I was pregnant with my first child: which products could I actually trust?

Sorette began with a question I couldn’t stop asking when I was pregnant with my first child: which products could I actually trust?

And it didn’t stop when she was born, it only accelerated. Every category felt overwhelming, crowded with products claiming to be the cleanest, the safest, the best, without necessarily showing the work or information behind those claims.

It became clear that the problem wasn’t a lack of products, it was a lack of a universal standard. Parents were being asked to decode ingredient lists, claims, and contradictions on their own, at a moment when trust matters most. Sorette was built to change that.

We built a Scientific Advisory Board across women’s health, pediatrics, and science, partnered with toxicologists, and developed a clear set of standards and a transparent evaluation process, designed to hold brands to the same expectations parents hold for themselves.

That’s where the Sorette Seal of Approval comes in. Brands that earn it don’t just make the cut — they commit to a level of transparency that allows for real accountability, so trust is earned and visible at the moment decisions are made.

Sorette exists to raise the bar, for products, for brands, and for the families relying on them.

In gratitude,

Lanning

Founder & CEO Sorette

We built Sorette for those who care about thoughtful choices

Parents & Caregivers

For people making everyday decisions that carry real weight.
Sorette exists to bring clarity to the products you welcome into your home—so you can feel confident and empowered.

Brands

For brands that believe transparency isn’t optional.  If you care about how your product is understood—not just how it’s marketed—Sorette offers a clear, standards-led partnership built on openness, accountability, and trust.

The Sorette Seal of Approval is not a medical or safety certification

The Sorette Seal of Approval is a tool intended to support informed product decision-making. It is not a certification of safety, regulatory compliance, or medical guidance, and does not replace advice from a qualified healthcare professional.

Evaluations are based on available research and Sorette’s internal standards at the time of review, which may evolve as scientific understanding and policy guidance change. The Sorette Seal of Approval  does not provide individualized risk assessments or absolute assurances.

Sorette is not a pregnancy-safe certification

Claiming a product is 100% "pregnancy-safe" is not only misleading but also nearly impossible. This stems from significant gaps in chemical safety data—nearly 50% of chemicals in personal care products are classified as "unknown," meaning hazard data is minimal or nonexistent. Additionally, it is ethically impermissible to test products on this vulnerable demographic, further limiting definitive conclusions about safety during pregnancy.

Integrity First

Sorette may earn a commission if you choose to purchase through our links, but our standards are never for sale. Product evaluations are conducted independently and are based solely on how products align with the Sorette Seal of Approval — regardless of any commercial relationship.

Transparency, independence, and consistency are foundational to how the standard is applied.

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Continue Exploring

Explore Our Standards

A closer look at the research, criteria, and evaluation process behind the Sorette Seal of Approval.

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Read The Sorette Edit

Thoughtful reporting, founder conversations, and research-driven storytelling—designed to inform without overwhelm.

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Sorette Approved Products

Explore products vetted for pregnancy, baby care, and beyond—organized by category and life stage.

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