We partner with brands prepared to meet—and uphold—the Sorette Seal of Approval.
Brands grounded in formulation, with a clear understanding of the research, testing, and rationale behind their products.
Brands that fully understand their formulations—from ingredient sourcing to concentration levels to fragrance—and are willing to disclose, stand behind, or evolve them to meet the Sorette Seal of Approval.
Brands creating exceptional products within the categories we actively evaluate across pregnancy, postpartum, baby, and motherhood.
Sorette helps brands earn trust through an independent Seal of Approval.
The Sorette Seal of Approval signals that your product has been independently evaluated against a defined standard — separate from marketing claims.
The Seal appears where consumers are actively researching and choosing products—helping translate behind-the-scenes rigor into visible trust.
Licensing the Seal aligns your brand with Sorette’s ongoing standards for transparency, quality, and care—supporting long-term trust, not one-off endorsements.
Sorette Approved products are brought to life through editorial storytelling and real parent engagement—creating connection, understanding, and trust beyond the product page.
At the core of every partnership is the Sorette Seal of Approval—a visible marker that a product meets Sorette’s standards. Our model is designed to evaluate, signal, and uphold that standard over time.
Brands begin with an expert-led evaluation grounded in transparency, research, and category-specific criteria. Products that meet Sorette’s standard earn the Sorette Seal of Approval.
Products that earn the Seal are surfaced across Sorette’s platform—providing context around why a product meets Sorette's standard and helping parents understand what the Seal represents.
Sorette extends the Seal beyond the product—creating opportunities for brands to engage with parents through education, conversation, and community moments rooted in trust.
Sorette is the first Seal of Approval designed specifically for the motherhood journey—bringing clarity to high-stakes product categories parents navigate every day.
Parents actively seeking vetted, research-backed product recommendations
Sorette translates behind-the-scenes formulation and research into a clear, recognizable signal parents can trust—at the moment decisions are made.
Our partnership process is straightforward, collaborative, and focused on finding the right fit.
We start by understanding your product, category, and readiness to meet the Sorette Standard.
Our team conducts an expert-led review of formulation, transparency, sourcing, and category fit to determine eligibility for the Sorette Seal of Approval.
Once approved, brands license the Seal and work with Sorette to ensure it shows up clearly, accurately, and responsibly across channels.
Interested in earning the Sorette Seal of Approval? We’d love to learn more about your brand and products—and explore whether there’s a natural fit with the Sorette Standard.