We partner with brands prepared to meet and uphold the Sorette Approved standard.
Brands grounded in formulation, with a clear understanding of the research, testing, and rationale behind their products.
Brands that fully understand their formulations, from ingredient sourcing to concentration levels to fragrance, and are willing to disclose, stand behind, or evolve them to become Sorette Approved.
Brands creating exceptional products within the categories we actively evaluate across pregnancy, postpartum, baby, and motherhood.
Sorette helps brands earn trust through Sorette Approved, an independent standard.
Sorette Approved signals that your product has been independently evaluated against a defined standard, separate from marketing claims.
The Sorette Approved seal appears where consumers are actively researching and choosing products, helping translate behind-the-scenes rigor into visible trust.
Licensing the Sorette Approved seal aligns your brand with Sorette’s ongoing standards for transparency, quality, and care, supporting long-term trust, not one-off endorsements.
Sorette Approved products are brought to life through editorial storytelling and real parent engagement, creating connection, understanding, and trust beyond the product page.
At the core of every partnership is Sorette Approved, a visible marker that a product meets Sorette’s standards. Our model is designed to evaluate, signal, and uphold that standard over time.
Brands begin with an expert-led evaluation grounded in transparency, research, and category-specific criteria. Products that meet Sorette’s standard become Sorette Approved.
Sorette Approved products are surfaced across Sorette’s platform, providing context around why a product meets Sorette's standard and helping parents understand what Sorette Approved represents.
Sorette extends Sorette Approved beyond the product, creating opportunities for brands to engage with parents through education, conversation, and community moments rooted in trust.
Sorette Approved is woven through everything we do. Every product we feature, across curated guides, editorial content, and product pages, has been evaluated against our standard, making it easy to see how our framework shows up where decisions are made.
Sorette Approved is the first standard of its kind designed specifically for the motherhood journey, bringing clarity to high-stakes product categories parents navigate every day.
Parents actively seeking vetted, research-backed product recommendations
Sorette translates behind-the-scenes formulation and research into a clear, recognizable signal parents can trust, at the moment decisions are made.
Our partnership process is straightforward, collaborative, and focused on finding the right fit.
We start by understanding your product, category, and readiness to meet the Sorette Standard.
Our team conducts an expert-led review of formulation, transparency, sourcing, and category fit to determine eligibility for Sorette Approved.
Once approved, brands license the Sorette Approved seal and work with Sorette to ensure it shows up clearly, accurately, and responsibly across channels.
Interested in becoming Sorette Approved? We’d love to learn more about your brand and products and explore whether there’s a natural fit with the Sorette Standard.