Why Partner with Sorette?
At Sorette, we take pride in helping consumers easily identify the highest-quality, most supportive products for every stage of motherhood.
For brands, we provide a unique opportunity to authentically and credibly connect with the millennial mom—a consumer group with over $3 trillion in spending power.
We’re pioneering the first-ever Seal of Approval for the Modern Mom. For personal care products, we carefully vet each formulation to ensure they meet our standards. For non-personal care products, we thoughtfully curate brands that share our unwavering commitment to excellence.
Partnering with us means your brand gains unmatched credibility, enhanced visibility, and direct access to this growing, highly discerning market.
A Product Mark for the Modern Mom
Backed by scientists, doctors, and experts in women’s health, we have got you covered at every stage.
The Seal of Approval
Our rigorous vetting process ensures your products meet our highest standards for motherhood. The Seal of Approval stands as a trusted symbol, empowering moms to make confident and informed purchasing decisions.
Licensing Our Seal
Once approved, brands can license the Seal of Approval for use on product packaging, websites, and marketing materials, elevating credibility and building consumer trust.
Platform Access
As a brand partner, you’ll be featured on Sorette and gain exposure to our engaged community through multiple marketing initiatives—including email, social media, in-person events, consumer feedback, influencer collaborations, and more.
A Growing Community
Join an ecosystem dedicated to supporting maternal health. Our platform highlights trusted, safer, and effective products, giving your brand a distinct competitive edge.
Hear From Our Brand Partners
Jacqueline Taylor, Co-Founder Le Prunier“I love that Sorette takes the guesswork out of that and helps make the journey of pregnancy and becoming a mother both enjoyable and stress free...”
Miranda Kerr, Founder KORA Organics"Sorette’s commitment to safer and clean beauty aligns with our values at KORA Organics. Together, we're simplifying the choice for products that are both effective and mindful of what we apply to our skin during this important chapter of motherhood."
Kate Foster, Co-Founder and CEO The Outset“We are proud to partner with Sorette because their seal of approval means new and expectant moms can select products with confidence, knowing they've been thoroughly vetted for safety. We embrace any opportunity that makes it easier for moms like us to make informed product choices."
Lauren Wolk Goldfaden, Co-Founder Goldfaden MD"By joining forces [with Sorette], we aim to offer mothers peace of mind and clarity during their pregnancy and motherhood journeys, knowing that the products they choose have been carefully vetted and curated with their wellbeing in mind. "
Akua Boakye Okunseinde, Co-Founder & CCO Karite"We’re so excited to partner with Sorette as our missions are truly aligned. We are incredibly transparent about the ingredients that are in all of our products and work very closely with our manufacturers to know the source of each ingredient to ensure maximum safety and effectiveness for our customers."
Sorette Seal of Approval FAQs
What is the Sorette Seal of Approval?
The Sorette Seal of Approval is a trademark licensing program that follows our vetting process to ensure products meet our strict standards - focused on the motherhood journey. Grounded in science and backed by expert research, our Seal gives brands credibility and moms peace of mind. When they see the Sorette Seal, they know the products have been carefully evaluated for this pivotal life stage.
With an overwhelming number of products on the market, moms can find it difficult to identify what they can use during their motherhood journey - from preconception, pregnancy, and postpartum. The Sorette Seal of Approval simplifies this decision-making process, ensuring moms can confidently choose the best products for every stage of their motherhood journey.
How do I contact Sorette?
For questions about product eligibility, or to inquire about the vetting process, please contact the Sorette team at submissions@sorette.com.
For general inquiries, you can reach us at hello@sorette.com.
How long does it take to become Sorette Approved?
For Personal Care Products: Brands will submit their product formulation to our platform partner, Novi Connect, where it will be screened against Sorette's proprietary No-Go List. This process typically takes 2-4 weeks, but the timeline largely depends on how quickly the brand provides the required information. Once the screening is complete, Sorette will review the results and may request additional documentation to verify compliance with our standards. At the end of this review, we will notify you whether your product is approved, requires further clarification, or is ineligible for licensing.
For Non-Personal Care Products (Hard Goods): Brands will submit their product materials list and relevant safety data for review. Sorette will assess the product based on our standards, and we may request additional information as needed. The timeline for this process can vary based on product complexity and submission speed.
Ingestible Products: Vetting for ingestible products is coming soon.
How much does it cost to become Sorette Approved?
The first 5 SKUs that are onboarded are free. After that, there is a $100 onboarding fee per additional SKU. Once your products are approved, you can choose from three different tiers, each offering a range of licensing and marketing opportunities, including a listing on Sorette.
Our fee structure is based on your company’s annual revenue, ensuring flexibility for brands of all sizes. For more detailed information, please reach out to submissions@shopsorette.com.