The Sorette Seal of Approval The Sorette Seal of Approval

The Sorette Seal of Approval

A research-backed approach that identifies products you can trust — making confidence visible at the moment decisions are made

Who We Serve

Parents & Caregivers For Everyday Family Decisions

You’re navigating an endless stream of product claims, certifications, and conflicting advice. The Sorette Seal of Approval exists to bring clarity to that noise, explaining what we evaluate, why it matters, and how to think about it, without requiring you to become a chemist, clinician, or researcher.

Brands For brands committed to transparency

You’re operating in categories where trust, transparency, and scrutiny matter more than ever. The Sorette Seal of Approval provides a clear, research-informed evaluation, helping brands align with a higher standard and make that commitment visible to families.

The Inspiration Behind Sorette

The Inspiration Behind Sorette

Choosing products today often means navigating claims, contradictions, and uncertainty, especially when decisions feel more personal.

The Sorette Seal of Approval exists to bring clarity, consistency, and confidence — without fear, and without guesswork.

A Standard You Can See

The Sorette Seal of Approval signifies that a product has been evaluated against our research-backed standard, with close attention to ingredients and formulation. It exists to make confident decision-making easier, without fear-based messaging, rigid absolutes, or the expectation that you become an expert to understand it.

  • Research-Backed

    Every evaluation is grounded in research and shaped by expert insight.

  • Transparent by Design

    We define what we assess, how decisions are made, and what earning the Seal truly represents.

  • Clarity Over Fear

    We communicate both risk and benefit in plain language—avoiding alarmism, oversimplification, or scare tactics.

  • Continuously Evolving

    Our standards are regularly revisited and refined to reflect new research, emerging data, and evolving best practices.

 How We Evaluate Products

Our evaluation process is designed to be thorough yet understandable. Here's how we review products:

01

Gathering Information

We start by gathering detailed information from brands, from ingredients and formulation to supply chain, manufacturing processes, and testing protocols.

02

Evaluation Criteria

Products are assessed against our internal framework by category, which considers ingredient profiles, formulation integrity, manufacturing transparency, and brand accountability, alongside relevant regulatory and third-party standards.

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03

Review & Validation

Our team cross-references the brand’s data with our category specific framework. We look for consistency, alignment with our principles, and clarity around any areas that require further context or review.

02

Evaluation Criteria

Products are assessed against our internal framework by category, which considers ingredient profiles, formulation integrity, manufacturing transparency, and brand accountability, alongside relevant regulatory and third-party standards.

03

Review & Validation

Our team cross-references the brand’s data with our category specific framework. We look for consistency, alignment with our principles, and clarity around any areas that require further context or review.

Process Image 2

04

Ongoing Re-evaluation

Products are monitored on an ongoing basis, with brands confirming annually that formulations have not changed, or that any updates remain aligned with our evaluation framework as it is refreshed with the latest research.

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Product Categories We Evaluate

Sorette currently evaluates products across select categories where clarity and trust matter most, with plans to expand as our research and expertise grow.

What Does

What Does "Sorette Approved" Mean for Infant Formula?

Learn how we evaluate
What Does

What Does "Sorette Approved" Mean for Personal Care Products?

Less Noise, More Clarity — for the Stages That Matter Most

Learn how we evaluate

Expert Involvement & Research

The Sorette Seal of Approval is guided by a Scientific Advisory Board of experts across women’s health, pediatrics, dermatology, nutrition, and environmental health, alongside ongoing partnership with toxicologists. This group helps shape our standards, review evolving research, and ensure our framework reflects both scientific rigor and real-world context.

Their collective expertise informs how we evaluate products today — and how the standard continues to evolve as new research emerges.

Meet our Scientific Advisory Board
The Sorette Seal of Approval is not a medical or safety certification

The Sorette Seal of Approval is a tool intended to support informed product decision-making. It is not a certification of safety, regulatory compliance, or medical guidance, and does not replace advice from a qualified healthcare professional.

Evaluations are based on available research and Sorette’s internal standards at the time of review, which may evolve as scientific understanding and policy guidance change. The Sorette Seal of Approval  does not provide individualized risk assessments or absolute assurances.

Sorette is not a pregnancy-safe certification

Claiming a product is 100% "pregnancy-safe" is not only misleading but also nearly impossible. This stems from significant gaps in chemical safety data—nearly 50% of chemicals in personal care products are classified as "unknown," meaning hazard data is minimal or nonexistent. Additionally, it is ethically impermissible to test products on this vulnerable demographic, further limiting definitive conclusions about safety during pregnancy.

Integrity First

Sorette may earn a commission if you choose to purchase through our links, but our standards are never for sale. Product evaluations are conducted independently and are based solely on how products align with the Sorette Seal of Approval — regardless of any commercial relationship.

Transparency, independence, and consistency are foundational to how the standard is applied.

How the Standard Shows Up

The Sorette Seal of Approval is woven through everything we do. Every product we feature—across curated guides, editorial content, and product pages—has been evaluated against our Standard, making it easy to see how our framework shows up where decisions are made.

Read The Sorette Edit Browse Approved Products
How the Standard Shows Up
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Frequently Asked Questions

  • The Sorette Seal of Approval is an independent, expert-led assessment of the transparency and quality controls behind how a product is made, sourced, and tested. It's not a medical claim or product safety claim.

  • No. The Sorette Seal of Approval reflects Sorette's internal transparency standards and ingredient criteria — it is not a safety certification, a medical claim, or a guarantee. Always consult a qualified healthcare provider for decisions related to your health or your baby's.

  • Infant formula goes through Sorette's Infant Formula Transparency Review — an independent, expert-led assessment developed with Sorette's Scientific Advisory Board. The review evaluates the transparency and quality controls behind how a formula is made, sourced, tested, and represented to consumers. It assesses what brands choose to disclose, not a formula's medical performance. Sorette does not conduct independent lab testing, certify formulas as safe, or determine nutritional suitability for any individual baby.

  • Diapers and wipes go through Sorette's category-specific review, which assesses the transparency and quality controls behind how they're made, sourced, and tested, with particular attention to materials that come into direct contact with a baby's skin.

  • For personal care products (including skincare and body care) Sorette conducts an independent, expert-led assessment of ingredient transparency, formulation quality, and how the product is sourced and tested. Products are screened against the No-Go List™, Sorette's proprietary list of prohibited and restricted ingredients.

  • No — the Sorette Seal of Approval is built on a category-specific framework. As of March 2026, Sorette reviews products across three categories: personal care, diapers & wipes, and infant formula. Each category is evaluated against criteria tailored to existing regulatory infrastructure, how that product is used and who it is for.

  • Sorette may earn a commission if you choose to purchase a product through our links.

  • Brands that earn the Sorette Seal of Approval license the Seal on an annual basis.

  • The absence of a product does not mean it failed our standards or that it’s a poor choice — it may simply not have been evaluated yet. We continue to expand coverage as our research and category expertise grow. If you’d like to share with products you’re interested in becoming Sorette Approved, write us here: hello@shopsorette.com