This is not a pregnancy-safe certification.
Claiming a product is 100% "pregnancy-safe" is not only misleading but also nearly impossible. This stems from significant gaps in chemical safety data—nearly 50% of chemicals in personal care products are classified as "unknown," meaning hazard data is minimal or nonexistent. Additionally, it is ethically impermissible to test products on this vulnerable demographic, further limiting definitive conclusions about safety during pregnancy.
What does your "Seal of Approval" mean?
Sorette's Seal of Approval for personal care products is defined as products that are formulated without any of the prohibited substances and within the limits of the restricted substances parameters listed on our comprehensive, research-backed No-Go List™. Sorette's Seal of Approval applies to individual products, not brands as a whole.
Our Standards For Non-Personal Care Products
At Sorette, we take pride in offering the highest quality and most supportive products for every stage of motherhood. We carefully select brands that share our commitment to excellence. Shop with ease, knowing you can find everything you need in one convenient place, allowing you to focus on what truly matters – your growing family.
Our Seal of Approval Mission
Our mission is to connect women with products they can trust. We believe it is crucial that women don't feel lost or confused when selecting products during this profoundly pivotal and crucial life stage.
Everyone's Pregnancy is Unique
Disclaimer: As pregnancy affects everyone differently and everyone's medical history is unique, we advise checking with your doctor before beginning the use of any products if pregnant, nursing, or planning to become pregnant.
What is the No-Go List™?
The No-Go List™ for Sorette's Seal of Approval for personal care products is defined as a list of prohibited and restricted substances that evolves with our ongoing research and ingredient analysis around known hazardous or suspected hazardous chemicals. These substances relate to endpoints such as (but not limited to): Human Health: Reproductive Toxicity, Developmental Toxicity (including Developmental Neurotoxicity), Carcinogenicity, Neurotoxicity, Mutagenicity/Genotoxicity, and Endocrine Activity.
We work with leading toxicologists to develop and maintain this list, with guidance from our Scientific Advisory Board. It plays a central role in our ingredient screening process, where product submissions are reviewed against our internal standards.
Our system cross-references ingredient lists provided by brands with our No-Go List™ to assess alignment. This review helps us identify products that meet our documentation-based criteria for approval.
While we aim to support families in finding more transparent options, the Sorette Seal of Approval does not certify safety, nor do we conduct product testing. Trace levels of restricted ingredients may still be present due to contamination or supply chain variability.
Learn more about the full No-Go List™ here →
