Welcome to Sorette: The First-Ever Product Standard for Motherhood
Your one-stop shop for pregnancy and motherhood, allowing you to browse confidently and with peace of mind...
...because you have better things to do than analyze label after label — you know, like growing and raising a human.
Sorette: The Trusted Standard for Pregnancy and Motherhood Products
Becoming a mother is a beautiful, messy, joyous, and overwhelming journey. It’s a time of transformation, where responsibilities, priorities, and needs evolve. A top concern for many mothers and mothers-to-be is ensuring their health and their baby’s health before, during, and after pregnancy.
As well-intentioned mothers, we spend endless hours researching what we “should” and “shouldn’t” be using on our bodies and in our homes. The sheer volume of conflicting advice, online articles, and influencer recommendations can be overwhelming at best and paralyzing at worst.
And with all the "do's and don'ts" during this time, it's natural to wonder: Is this information accurate? Who sets these guidelines? What can I actually trust?
That uncertainty is exactly why we created Sorette.
At Sorette, we've pioneered the first-ever product standard for motherhood, ensuring that every product meets the highest safety and transparency benchmarks. Our Sorette Seal of Approval gives brands the opportunity to position themselves to the discerning mom consumer, providing both credibility and clarity. And for moms? Our online shop brings all of these Sorette Approved products together in one place, making it easy to find trusted solutions without the endless research.
What Does "Sorette Approved" Mean?
Every item in our shop is Sorette Approved, meaning products have been rigorously vetted against our comprehensive, research-backed No-Go List™. This evolving list eliminates hazardous or questionable ingredients based on the latest science, ensuring the highest standards for maternal health.
What is the No-Go List™?
The No-Go List™ for Sorette's Seal of Approval is a strict set of prohibited and restricted substances, developed in collaboration with toxicologists and our Scientific Advisory Board. These substances are evaluated based on concerns such as:
- Reproductive Toxicity
- Developmental Toxicity (including Developmental Neurotoxicity)
- Carcinogenicity
- Neurotoxicity
- Mutagenicity/Genotoxicity
- Endocrine Activity
Our scientific process includes working with partners like Novi Connect to cross-reference full ingredient lists against our No-Go List™. We also engage our Chemical Management team to refine and adapt our screening criteria, ensuring we remain at the forefront of product safety for mothers and their families.
Sorette Partners with Brands to Reach the Mom Consumer
Brands that earn the Sorette Seal of Approval gain instant credibility in the motherhood market. By meeting our stringent standards, brands can authentically connect with the millennial mom consumer — a powerful demographic controlling $3 trillion in spending power. With Sorette, brands don’t just claim safety and efficacy; they validate it.
Discover Sorette Approved Products in One Place
Our online shop brings all of our Sorette Approved products together, making it easy to find trusted solutions across beauty, skincare, body care, baby, and home essentials. Instead of second-guessing every ingredient list, you can shop confidently, knowing every product meets our rigorous standard.
Label reading while trying to conceive, during pregnancy, and beyond is about more than just food — it’s about everything we put on our skin and bring into our homes. That’s why our Scientific Advisory Board has identified key ingredients to avoid, including:
- Phthalates
- Parabens
- Oxybenzone
- Triclosan
Sorette simplifies this process, giving you a single trusted source for pregnancy and motherhood-approved products.
Sorette Celebrates You
We are here for those who want to clean up their routines and homes during this pivotal time, but we also acknowledge that this is life. No one is perfect, and all we can do is try our best. Sorette is a supportive space, not a judgmental one. Our goal is to replace fear and confusion with confidence and clarity through the Sorette Seal of Approval.
We’ve done the research, built an expert-backed standard, and brought all the best products together for you in one place. With Sorette, you can embrace a lifestyle that aligns with your values, all while feeling informed, empowered, and supported.
Join the Movement
Sorette is more than a shop — it's a new standard for motherhood.
Explore our selection of Sorette Approved products, learn more about our rigorous standards, and discover why brands trust us to credibly position themselves to the mom consumer.
Because when it comes to motherhood, you deserve a trusted guide.
Disclaimer: As pregnancy affects everyone differently, you should consult your healthcare provider before beginning the use of any new products if pregnant, nursing, or planning to become pregnant.
