Baby Care
1 min read
What Does "Sorette Approved" Mean for Diapers and Wipes?
Because What Touches Your Baby's Skin Every Day Deserves More Than What's on the Label
Most parents spend a lot of time thinking about what goes into their baby's body. Far fewer think as carefully about what goes against their baby's skin — every single day, from the very beginning of life. But diapers and wipes are not occasional products. They are used multiple times a day, on some of the most sensitive skin on the body, often under occlusion, sometimes on irritated or compromised skin, for months or years at a time.
That changes the questions you need to ask.
Pavani Gonnabathula, Ph.D — Former Researcher at the U.S. FDA and CDC, Clinical Pharmacology and Human Health Risk Assessment, and member of Sorette's Scientific Advisory Board, led the development of our diaper and wipes-specific review framework. She puts the stakes plainly: "Cumulative exposure matters because babies are not exposed to one product once in isolation. They are exposed to multiple products, often several times a day, over large portions of the body and across months or years. From a toxicology perspective, the right question is not only 'Is this one ingredient safe in this one product?' but 'What is the total real-world exposure across all products, all routes, and all days during a sensitive developmental period?'"
It's precisely this question that Sorette's Diaper and Wipes Transparency Review was designed to help address — not by telling parents which product is safest, but by identifying the brands willing to be genuinely open about how their products are made, processed, and tested.
