How Sorette®'s Personal Care Review Works
When a brand applies for the Sorette Seal of Approval, they submit full formulation details — including transparent ingredient disclosures, responses to questions about third-party testing and claim substantiation, and relevant sustainability information. That submission is then screened against Sorette®'s proprietary No-Go List™, a list of prohibited and restricted ingredients developed using toxicology research, global regulatory guidance, and input from Sorette's Scientific Advisory Board.
The review typically takes two to four weeks, depending on product complexity and how promptly documentation is submitted. Sorette may request additional information to confirm compliance. Once the review is complete, a product is either approved, flagged for clarification, or deemed ineligible. Products that meet our criteria are eligible to license the Sorette Seal of Approval and may be featured in our curated collection on ShopSorette.com.
What "Sorette Approved™" Does — and Does Not — Mean
We believe in being completely clear about what our approval means, and what it doesn't.
Sorette Approved™ for personal care means a product has been reviewed against Sorette®’s standards for ingredient transparency and formulation disclosure, including screening for substances known or suspected—per Sorette’s Standards—to be potentially hazardous during pregnancy or breastfeeding.
When a personal care product earns Sorette Approval, it means the product was reviewed against Sorette's No-Go List™, required ingredient disclosures were provided, and no material inconsistencies were identified during review.
It does not mean we independently tested the product in a laboratory. It does not mean we certified it as safe. It does not mean we determined it is suitable for every individual, skin type, or life stage. And it does not mean we are providing medical advice. We evaluate ingredient disclosures and formulation transparency, not individual health needs.
Personal care is a largely unregulated space, and terms like "clean," "natural," and "non-toxic" carry no consistent legal definition. Our goal is to cut through the noise, giving our community a clearer, more reliable starting point for making informed choices, without overwhelm or pressure.
